Volvos Treasure Chest Sleeps With The Fishes
Volvos Treasure Chest Sleeps With The Fishes
In an interesting pace of events it seems like the ultimate pirate to win Volvo Cars Corp.s treasure. The Swedish automaker upped anchor at least momentarily on the last vital leg of its online treasure hunt. The Hunt will not be unearthing the 50000 treasure anytime soon because Odyssey Marine Exploration Volvos partner has happened upon an actual million treasure instead. The retrieval of the treasure will hang in the balance until tumult dies down over the discovery of real life treasure by Odyssey.
Volvos treasure chest full of 50000 worth gold doubloons and a key to a new Volvo XC90 is located in a secretive area called the Black Swan somewhere in the Atlantic Ocean. But reports are claiming that a Spanish coastal town court of La Linea has “issued an order for the Spanish Guardia Civil to detain any Odyssey vessel should it leave the port of Gibraltar” which has brought about an abrupt stop to the Swedish automakers retrieval plans.
Earlier this year the automaker picked Odyssey to sink a treasure chest to create a bona fide thrilling treasure hunt to promote Disneys Pirates of the Caribbean: At Worlds End. Disguised in secrecy Odyssey scouted locations in the Western Mediterranean and zeroed in on a perfect spot off the coast of Gibraltar.
We thought sinking a real treasure chest filled with 50000 in gold doubloons and a key to a new Volvo and creating a global treasure hunt for 22 markets was challenging said Linda Gangeri the national advertising manager Volvo Cars of North America. But that was quite literally a drop in the ocean compared to the storm our attempted retrieval process has stirred up.
While thousands of hunters from around the globe struggled to find the treasure booty Odyssey struck gold and silver of their own in the Atlantic Ocean with the discovery of an estimated 500 million in coins from the Black Swan. When the discovery was made public queries started pouring in as to the real origin of the Black Swan. Was it Spanish wreckage or something else? For security reasons Odysey refused to reveal the exact location of the Black Swan. Hence it found itself in the middle of a media storm.
When we discovered the Black Swan international interest in the find was amazing said Greg Stemm a reallife shipwreck explorer and the cofounder of Odyssey. Even though we have been very clear that its in the Atlantic Ocean outside any countrys territorial waters when Spanish authorities saw that wed been out near Gibraltar in March some unfortunately jumped to the wrong conclusion. Until very recently we were contractually bound not to reveal our arrangement with Volvo so without a real explanation of why we had deepsea exploration equipment out there its easy to see how imaginations could run wild.
The winner 23yearold Alena Zvereva from Ekaterinburg Russia will receive 50000 and a new Volvo XC70. Volvo however is not giving up on its retrieval plans yet and is committed to exploring every possibility to salvage the treasure from its watery depths.
We wanted an adventure and we certainly got one said Gangeri. Reallife shipwreck exploration is uncharted waters for us and Odyssey did warn us that you never know what will happen out on the high seas. They have been an excellent partner throughout all this and they helped make this contest one of the most authentic exciting promotions of the year. Now pirate story or not were putting everything we have toward raising a thrillingand happyending. Controversies move swiftly as the Volvo wiper blade and it makes everyone so keyed up.
About the writer: Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.
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